Why striving for customer-centricity might not be for you

Why striving for customer-centricity might not be for you

Last week I wrote a blog post about “The blueprint for building a customer-centric organization”. This got so much internal and external feedback, that I thought I’d explain it a bit more. The claim in the post that raised eyebrows was the following: Achieving the “Customer-centric” level is not and should not be the ultimate…

Steve Jobs said it best, start with the Customer Experience
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Steve Jobs said it best, start with the Customer Experience

I was reminded of the importance of the customer experience while watching this video of Steve Jobs at Apple’s Worldwide Developers Conference in 1997. In the video, Jobs appears to be responding to an attack but is actually doing something much more interesting. He thinks carefully and makes a critical philosophical point about his –…

The Blueprint for Building a Customer-Centric Organization

The Blueprint for Building a Customer-Centric Organization

In an era where consumer expectations are at an all-time high, the question isn’t whether delivering exceptional customer experiences (CX) is essential. It’s how your organization can master this to stand out in today’s competitive landscape.  But what does the path to genuine customer-centricity look like? And is reaching the ultimate level of customer focus…

6 Ways AI is Transforming Customer Experience According to Experts
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6 Ways AI is Transforming Customer Experience According to Experts

Businesses are continually seeking innovative ways to enhance customer experiences. One of the most significant game-changers in this quest is Artificial Intelligence (AI). As Cristina Fonseca, Zendesk’s Head of AI aptly puts it: “The most interesting aspect of this AI revolution is the democratization of AI. Until now, only companies with big budgets, time, and…

The Top 5 Customer Experience Challenges

The Top 5 Customer Experience Challenges

Customer experience professionals face a myriad of challenges when striving to deliver exceptional experiences that meet ever-evolving customer expectations. From breaking organizational silos to leveraging AI technology effectively, these professionals must navigate complex landscapes to stay relevant and customer-centric. We asked several CX leaders what their main challenges are. Here are the top five CX…