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Key account management or KAM is not a new concept; it was first introduced in the 1970s and is more relevant than ever in today’s complex and increasingly competitive business environment. If you take a closer look at your company’s client list, you will undoubtedly realize that losing some of these customers would be really…

More and more organizations are using surveys as a tool to gather information from customers, employees, partners, and other stakeholders with the intention to analyze responses and gain insights on various topics of interest such as customer satisfaction, employee engagement, market research, and more. As a result, increased survey response rates translate into more reliable data whilst…

Everybody is talking about the importance of customer feedback, and rightfully so. We know by now, that there is value in feedback as it helps improve products and services, measure customer satisfaction, create a better customer experience, and inspire loyalty. But, do you see the desired results from your efforts at collecting feedback? If not, you might…

Over the last months, we’ve been hard at work preparing for the General Data Protection Regulation, most commonly known as the GDPR. GDPR will be officially enforced on May 25th, 2018. We are excited to announce that Surveypal complies with its legal provisions. Why are we sharing this information with you? The GDPR will replace the existing European…

If you are reading this, I’m sure you are aware that Zendesk built into their customer support ticketing system a cloud-based call center software, Zendesk Talk. A phone call is probably the most straightforward way to resolve customer issues, not to mention that one-to-one conversations enhance the interaction with a more personalized, get-down-to-business tone. The more…

The General Data Protection Regulation (GDPR) comes into play in the European Union in May 2018 and it fundamentally impacts the way organizations manage personal data in compliance with the mandates of the new privacy regulation. With GDPR right around the corner, organizations that use online surveys as a tool to collect personal data from customers need…

At Surveypal, customer trust is at the core of everything we do. During the past years, we have been working tirelessly to ensure data security and protection. That is why when we first heard about the General Data Protection Regulation (GDPR), we immediately got to work to ensure our service will be GDPR compliant before it takes…

The term Customer Relationship Management is very popular in business settings, and for a good reason. Ultimately, Customer Relationship Management, or CRM, improves the customer’s overall experience by enabling you to better manage direct interactions, from sales to customer service and marketing. CRM enhances the bottom line and can, therefore, determine profitability, loyalty, and overall…

Over the course of the past few years, technological advancements in the fields of business intelligence, artificial intelligence, and messaging platforms have propelled chatbots into the realms of customer support and interaction. Regardless of the ongoing debate about the role of the chatbot in customer communications, it looks like the trend is not going anywhere,…

Surveys are a valuable tool that generates actionable insights for any business. That is if utilized correctly. It doesn’t take a guru to create an effective survey. All it takes is some attention to detail and a checklist to follow. Here are five tips to help you build successful online surveys: Length Make sure you…