Tag: voice of customer

The digital era has created new standards for businesses and customers alike. While brands navigate their way towards customer centricity,…

Market surveys study the spending characteristics of the consumers who fit a business’ target demographic. Entrepreneur lists several different types of…

Does your survey reflect your brand? In a time when effective marketing and branding have the power to differentiate you…

Are you using quality assurance to improve your customer service? As you exit the startup phase and start scaling your…

A few years back, the CEB (now Gartner) introduced the Customer Effort Score, a KPI which according to its creators outperforms…

Key account management or KAM is not a new concept; it was first introduced in the 1970’s and is more…

The Customer Effort Score is one of the most popular single-question customer metrics, alongside the traditional Customer Satisfaction measure and the NPS. Experts…

In a time where the customer experience is overtaking price and product as the key brand differentiator, online appointment scheduling can…

Everybody is talking about the importance of customer feedback and rightfully so. We know by now, there is value in…