Tag: voice of customer

A successful customer feedback strategy is the backbone of the customer experience. If you’re looking to create a customer-centric organization,…

Many customer experience professionals argue that a solid introduction is key when creating a survey. This holds true not only because a…

No matter if you’re a big corporation known worldwide or a small company planning to go international, you need to…

The digital era has created new standards for businesses and customers alike. While brands navigate their way towards customer centricity,…

Market surveys study the spending characteristics of the consumers who fit a business’ target demographic. Entrepreneur lists several different types of…

Does your survey reflect your brand? In a time when effective marketing and branding have the power to differentiate you…

Are you using quality assurance to improve your customer service? As you exit the startup phase and start scaling your…

Key account management or KAM is not a new concept; it was first introduced in the 1970’s and is more…

The Customer Effort Score is one of the most popular single-question customer metrics, alongside the traditional Customer Satisfaction measure and the NPS. Experts…