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The disparity between the experience a business delivers versus the experience its customers expect is commonly referred to as the “experience gap”. To attract and retain customers, companies around the globe are racing to close the gap by connecting experience data with operational data What is operational data? Operational data (o-data) describes what is actually…

Take a moment and think how much of your time you spend interacting with companies – whether working for them or spending money on their products and services. How many of these companies perform in a way that meets expectations? And, what is a business to do when your interaction with it is not exactly…

How do you ensure your surveys are GDPR adherent? GDPR (General Data Protection Regulation) officially came into force on May 25th, 2018, and redefined how organizations deal with data integrity. As a result, if you’re collecting, handling, and/or processing personal data of EU subjects, you need to ensure you take GDPR into account and comply…

We’ve all heard it: surveys are boring. It’s safe to assume that if you are reading this article you’ve also heard this: listening to customer feedback is vital to improving the customer experience. To recap, if your goal is to tap into customer insights to create better experiences, you’re trying to compel people who would…

According to research, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. The vital role of customer care in business success is what propels organizations around the world to track KPIs and other metrics in order to measure agent performance and determine customer service quality.  …

Surveypal users can now enable Single Sign On (SSO) to securely and easily log into their accounts. If you’re anything like us, you’re probably also tired of logging into and switching between multiple apps to get things done. Not to mention the security risks and identity management challenges this process creates for your organization. We get…

Ever considered using answer image options to boost your survey response rates? A successful customer feedback strategy is the backbone of the customer experience. If you’re looking to create a customer-centric organization, engage with your clients, and grow your business, asking for feedback across different touchpoints of the customer journey is a no-brainer. When it…

Many customer experience professionals argue that a solid survey introduction is key when creating a survey. This holds true not only because a successful survey intro will engage your respondents but also because it will set the tone for what’s to come and it will result in increased response rates. What’s a customer experience survey, anyway?  A customer experience survey…

Are you using quality assurance to improve your customer service? As you exit the startup phase and start scaling your business, customer service interactions have the power to set you up for either success or failure. In a time where 40% of customers switch brands or services because a competitor offers better customer support, you can’t afford…