The Impact of Customer Relationship Management

The Impact of Customer Relationship Management

The term Customer Relationship Management is very popular in business settings, and for a good reason. Ultimately, Customer Relationship Management, or CRM, improves the customer’s overall experience by enabling you to better manage direct interactions, from sales to customer service and marketing. CRM enhances the bottom line and can, therefore, determine profitability, loyalty, and overall…

Chatbots as Customer Service Facilitators

Chatbots as Customer Service Facilitators

Over the course of the past few years, technological advancements in the fields of business intelligence, artificial intelligence, and messaging platforms have propelled chatbots into the realms of customer support and interaction. Regardless of the ongoing debate about the role of the chatbot in customer communications, it looks like the trend is not going anywhere,…

5 Tips to Get the Most out of Customer Feedback Surveys

5 Tips to Get the Most out of Customer Feedback Surveys

Surveys are a valuable tool that generates actionable insights for any business. That is if utilized correctly. It doesn’t take a guru to create an effective survey. All it takes is some attention to detail and a checklist to follow. Here are five tips to help you build successful online surveys: Length Make sure you…

The 6 Most Important Types of Survey Questions

The 6 Most Important Types of Survey Questions

Survey questions are the building blocks of customer feedback surveys which organisations to gather valuable insights from their customers. Feedback is crucial not only because it provides an understanding of how your customers feel about your products and services but also because it reveals areas of improvement and generates actionable data for that improvement. Customer…