How to Determine Which Customer Service Channels to Focus On

How to Determine Which Customer Service Channels to Focus On

The proliferation of multiple customer service channels has increased customers’ expectations in their interactions with brands. Businesses strive to meet these expectations to maintain customer loyalty and increase revenue. While the Omnichannel approach has enabled seamless customer service on various integrated networks of devices and touchpoints, you must prioritize support channels based on which is…

Agent Engagement: How to Motivate and Retain Top Talent

Agent Engagement: How to Motivate and Retain Top Talent

The contact center is the beating heart of any great business. It’s the human touch of contact your customers have with your company. Their customer service experience—good or bad—will color their perception of your company forever. 93% of customers are more likely to be repeat customers of companies that offer excellent customer service. Support managers…

Customer Service Trends for 2024

Customer Service Trends for 2024

The digital era has created new standards for businesses and customers alike and the latest customer service trends are the biggest telltale. On one hand, brands navigate their way towards customer-centricity. On the other, the consumer is even more empowered and as a result, has higher expectations. It only makes sense to offer your clients…

Bridging the Gap Between Operational and Experience Data

Bridging the Gap Between Operational and Experience Data

The disparity between the experience a business delivers versus the experience its customers expect is commonly referred to as the “experience gap”. To attract and retain customers, companies around the globe are racing to close the gap by connecting experience data with operational data What is operational data? Operational data (o-data) describes what is actually…

Adhering to your GDPR responsibilities for surveys

Adhering to your GDPR responsibilities for surveys

How do you ensure your surveys are GDPR adherent? GDPR (General Data Protection Regulation) officially came into force on May 25th, 2018, and redefined how organizations deal with data integrity. As a result, if you’re collecting, handling, and/or processing personal data of EU subjects, you need to ensure you take GDPR into account and comply…

Dynamic Surveys are Here to Stay

Dynamic Surveys are Here to Stay

We’ve all heard it: surveys are boring. It’s safe to assume that if you are reading this article you’ve also heard this: listening to customer feedback is vital to improving the customer experience. To recap, if your goal is to tap into customer insights to create better experiences, you’re trying to compel people who would…

Customer Service KPIs – The Last Guide You’ll Ever Need

Customer Service KPIs – The Last Guide You’ll Ever Need

According to research, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. The vital role of customer care in business success is what propels organizations around the world to track KPIs and other metrics in order to measure agent performance and determine customer service quality.  …